Louis Fox

Louis directed, produced and co/wrote this iconic piece of early viral activism. The film went on to win top honors at media festivals around the world, and was translated in over 30 languages.

A Meatrix branded campaign against factory farming, which continues to this day, was formed around the video's initial success in 2003. Fox directed several sequels available here: http://www.themeatrix.com/

Annie Leonard walked into the San Francisco Free Range office looking for help to take the live talk she had been giving onto the internet and to wider audiences. Louis immediately recognized kin and thus began a decade-long collaboration between the team at Free Range and what would become the Story of Stuff org, which grew quickly around Annie and that first video.

Created for The Organic Trade Association to raise the visibility of organic foods, Grocery Store Wars was released in 2005, before the days of youtube, and became a viral hit with over 30 million unique views on it's own server.

Louis worked with Kiss the Ground founders to communicate the critical message about the role living soil plays in stabilizing the climate.

Louis and Free Range Studios helped let the world know that Guayaki partners with small farmers and indigenous people of South America's Atlantic Rainforest to create a real alternative to destructive industrial models. Shade harvested mate is helping to protect the remaining forest and regenerate it. When money grows on trees, no one cuts them down.

Producers Token, a new platform of agricultural value chain, will align universal values of transparency and equity in a direct system that empowers producers and consumers. This next wave of cryptocurrency engages with a global community of mission driven investors looking for tangible operations, assets and investor returns, well beyond the circumstance of speculation. Producers Token believes in the collective power of decentralization and its ability to align humanity’s values with digital currency investments.

Created for Stonyfield Yogurt's climate campaign back in 2005, Louis and team at Free Range made climate change into a piece of archaic history with this inspiring mini-documentary looking back from a positive future.

In 2004, Free Range Studios and a fresh team of young organizers attempted to turn conventional politics on its head by launching Slam Bush (slambush.net), an innovative get-out-the-vote campaign reaching out to the 20 million potential voters who can bring change to the White House—the “hip-hop Generation.” Inspired by a passage by Davey D in the book ”How to Get Stupid White Men Out of Office", Louis Fox initiated the campaign and co-directed it with the books editor William Upski Wimsatt.

Louis created the first video messaging for Yerdle, a San Francisco-based startup focused on reducing consumption.

Annie's Homegrown hired Louis and Free Range to tell people about the vital importance of eating real, organic foods. The result was a “Mouthalucion,” in which people's mouths everywhere revolt and stage an international "shut up", refusing to open for anything but "real food". “The Mouth Revolution” has been used by teachers nationwide in school programs, encouraging young people to eat healthy and nutritious foods.

In 2010, Steve Cooley conceded the race for attorney general to Kamala Harris. We're not saying it was the ads Louis Fox directed that made the difference, but we're not saying it wasn't...

Dev Bootcamp hired Louis to make a micro-doc on their immersive 19-week coding bootcamp designed to make graduates job-ready by the end of the program.

Created for the Center for Health, Environment & Justice to get the word out about toxic PVC products in our homes, Louis and Free Range had a blast making this animation back in 2006. See if you can guess which character Louis did the voice for ;)

Louis helped Patrick Geddes blow the whistle on the predatory marketing schemes the investment industry has been using for decades, with a series of short comic videos promoting his book, Transparent Investing.

In 2006, Louis led the team at Free Range to create this informative promo for the Fox Searchlight's exposé feature, Fast Food Nation, adapted by Richard Linklater from Eric Scholsser's best selling book.